Language is a dynamic thing, some vocabularies get into use and some disappear. But a single word’s journey to get into everyday talking is long. But the word Google, it’s a brand name but at the same time it’s a verb. Nowadays “I can’t wait to Google about this…” could be a common expression because the impact of Google’s brand name is this much. Now the name Google is a verb in English language and Merriam Webster Dictionary and Oxford English Dictionary added the term google as “to use the Google search engine to obtain information on the Internet.” So…How big is that?
Then what is the success story behind this internet giant with revenue of $16.5 billion. I will try to list as many as factors as possible to reveal the secrets of Google success.
1. Innovation (New Ideas). Google started as a research project by Larry Page and Sergey Brin two Standford graduate students in 1996. What they did was to invent a better search engine than existing techniques that time and they did the state-of-the-art algorithm which ranked results according to the number of times the search term appeared on a page. Based on the success of search engine, in 2000, Google introduced google-ad sense the advertisement system based on the search results. Many “dot-com” companies tried to use this but with its simplicity and quality Google remained to be the best.
2. Technology. Google’s technology is simply one of the best among all Web 2.o application in the Internet. What is Web 2.o ?! Go here..My next post will be about Web 2.0 by the way. Google’s Search engine www.google.com, Email service www.gmail.com, Google Spreadsheets docs.google.com, iGoogle www.igoogle.com etc. If you’re already one of the millions of Google users around the world, you already know that how all these applications are simple and easy to use and it’s functionality is so good. So high-tech, high quality software engineering is an important part of Google success.
3. Customer-oriented. Google seems to know what people want. When we want find information about something. to check email, make money, get entertained…Google is always there. They know what customer experience is so once the user felt the ease of use Google applications they always come back.
4. Business strategy. The acquisitions that Google made throughut its rapid growth years was amazing. The major acquisitions were Blogger, Writely(now Google docs..) , YouTube, DoubleClick.. These were all successful innovative approaches of the Internet world. Google made the right decisions at the right time. Thanks to one of the best CEOs in the world Eric Schmidt.
Posted by yosemite15
