HP Korea diversifies products and achieves record share of domestic hardware and software market.
According to the statistics, in 2006, HP Korea’s total sales amounted to 1.4873 trillion won and total sales in 2007 had grown by about 10 percent compared to the previous year. The growth was recorded especially because of the improved business conditions in Korea and many big projects in the market.
President Choi remarked, “HP has diverse products that can be offered to customers. It has all the products needed for the establishment of an IT environment, ranging from personal PC’s to servers for corporate use. It constructs all the IT infrastructures needed by customers, together with services and consulting.” HP Korea has been recording number one or number two market shares in all the areas, including PC’s, notebook PC’s, servers, etc. And it has been exerting its utmost efforts for customer satisfaction. In 2005, the Personal System Group of HP Korea achieved the record of surpassing 10 percent in terms of the market share of the entire PC market. It sold over 100,000 PC units per quarter.
In 2006, HP Korea plans to strengthen its radio frequency identification (RFID) business, which has been newly introduced to the service business and market of the company. For cost reduction on the part of corporations, HP had begun the total printing management (TPM) business. A printer, fax machine, scanner, photocopier, etc., are bundled as an HP network printer which is used on a turnkey contract basis.
With regard to HP’s contribution to Korea’s exports through the HP head office’s purchases of Korean firms’ computer parts, it is expected that this will amount to billions of dollars in future. As for the export items, there are PC monitors, TFT-LCD’s, D-RAM’s, Mask ROM’s, semiconductors, printed circuit boards (PCB’s), CD-ROM’s, hard disk drives (HDD’s), etc.
HP’s adaptive enterprise strategy brings forward cost reduction effects by achieving excellent results through little investment through the enabling of the stability and efficiency of business and real-time business agility. It helps enterprises predict diverse requirements of new markets, respond speedily, and create and seize new opportunities..
HP has the ‘HP Global Method’ and also the experiences of applying this method. When HP’s client companies in the world proceed with a system integration (SI) project, HP applies and utilizes this method.
“HP has been strengthening its global delivery organization. HP Korea has been positively considering the strengthening of not only its domestic organization and manpower but also the global delivery organization, keeping in pace with requirements of the customers and the global trend, from the fiscal year 2006. And it has been actively examining the use of overseas manpower and other such measures for providing efficient price structures and quality for SI projects of customers.
ENTRY NO 7,
BY 20700796
Posted by yosemite15

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